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Advertising Advice: What I Would Have Done Differently

If someone could tell me where the past year and a half went, that would be great. Yep, I’ve been in the industry for a whole 18 months! I’m definitely no expert, but I’ve learned a lot. When my good friend Chelsea (author of Creative Little Bird!) had a few questions for her internship class, I didn’t realize how eye opening it would really be.

1. What would you say is the most rewarding part of your job?
Nothing. JUST KIDDING! I get a huge kick out of seeing a promotion or post get legs and go. There’s just something satisfying about seeing something you created go from an idea to 50 likes.
2. What would you say is the most challenging part of your job? I think people overlook the challenge of working with the public. Representing your client means you really only see things from their point of view, but that doesn’t mean your audience feels the same way. It’s important to respond to complaints from an optimistic perspective and not out of anger.
3. Describe something that you encounter(ed) after entering into your professional career that you least expected to encounter. Being young, you face a lot of scrutiny entering the workforce. I’ve had clients nearly laugh in my face when they’ve been told I’m taking over their account. What they don’t realize is that even though I’m young, I have been in the social space since it existed.
4. What is your day-to-day like? What’s a day-to-day? No day is ever the same, but that’s what keeps it exciting.
5. Is there anything you wish you would’ve known about the industry or account service when you first started on the job hunt? Experience is everything. Don’t discount the little project you did for your brother’s friend’s mom. Showing that you can own a project from start to finish speaks volumes. Also, networking cannot be overlooked!
6. What is an important asset you think an account service person can contribute other than things that you can learn in school? Being a good listener. You’re in the middle of creatives, interactive people and clients. If you can take what everyone says and put it together in a comprehensive way that everyone can understand, you’ll go far.
7. Any words of wisdom for a newb to the industry? Wear comfy shoes – you never know what you might get into!
What’s the best piece of advice you could give a newb? What questions do you have as a newb? 

2 replies on “Advertising Advice: What I Would Have Done Differently”

Really awesome post! I am looking to break into the creative side of advertising soon. I’ll be graduating in August. Do you have any tips as to when to start actually sending your resume, and trying to get interviews?

I would start in June. Unlike some of
your business friends who are starting now, advertising is entirely client based, so places can’t hold positions for you. If you’re in STL, check adsaint.com.

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