This Is How You Do Advertising: Monsters University & Nike

I love great advertising. Plain and simple. And the Monsters University spot shown during the Rose Bowl and Fiesta Bowl this past week is just that: great.

It fit in SO well with the college football experience (I have teared up at the Mizzou spot a time or two), and the website is fantastic. Plus, it’s Disney-Pixar. They can’t screw up in my mind.

Also this week, Nike released what might as well be ad of the year (to hockey fans, at least).

Is hockey really Nike’s? Not in America. But dammit, it’s not the NHL’s. And the fact that Steve Stamkos is holding a fish and Ovechkin is just hanging out, speaking Russian in Russia is fabulous.

What ads are you crushing over in 2013?

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