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Uncategorized

Branson, MO: Billboard Capital of the World

As we roll down 65 south, I see the (hideous) billboards for Branson, MO – Vegas for the 65+ crowd. However, as this is my destination for the weekend, I felt it was necessary to take advantage of the, um scenery.

Every city has billboards for local attractions whether it be theme parks in Orlando, sports teams or museums, they are all put to shame by the display Dixie Stampede, White Water and the thousand country jamborees in southern Missouri. And the best part? 90 percent have not been updated since Apple released their first computer in 1984.

“The best show in Branson” may have been true in 1990, but in 2011, you have to wonder if the people featured in the ad are even alive anymore. While attractions such as Silver Dollar City continue to improve with new rides, the shows on the strip are 100 percent original: aka, they are using the original script from 1967.

If ad agencies got ahold of some of these boards, Branson traffic could be through the roof. But until then, it will be reserved for crazy church groups, red hat ladies and the few 20-something’s looking to get away for the weekend. Sorry I’m Not Sorry.

Categories
sports Uncategorized

Advertising Fail: St. Louis Blues, “Don’t Stop Believing”

Most of you will read this headline and say, “You can’t be serious.” Unfortunately, I am. VERY serious.

After last years “pay half now, and pay the rest when we secure our playoff spot!” disaster, I fully expected the entire marketing department to be fired, black balled out of the St. Louis advertising community, and possibly tarred and feathered. Clearly, the organization chose none of these things and kept these idiots on staff. (And we wonder why there are so many unemployed workers.)

Don’t Stop Believing is the song everyone chose to sing hammered at karaoke night. It’s the song college kids screamed on their decks in Panama City; the song teams like the Leafs play after being 40 points out of a playoff spot. Basically, it’s as influential as an anteater.

Not only is there a complete lack of strategy, (can you picture this meeting? “GUYS. We have the best idea EVER. Since we’ve sucked the last five years, let’s let the fans know that it isn’t time to give up. Let’s tell them, (huge impact font swirls into the power point) DON’T STOP BELIEVING!” It makes me cringe just thinking about it) but the logo looks like it was created in a fifth grade computer class. I realize the economy is tanking and we still don’t have an owner, but that’s really the best you can come up with?

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If I was the Blues marketing director, this idea would have never left my idiot interns brain. You want to activate our fan base? Focus on the experience of the game. The team sold out all 41 home games last year. There’s an excitement about sitting in 309, bonding with fellow season ticket holders, honking in the parking garage post game. Capture that emotion. “There’s nothing quite like it.” “Experience the Nosebleed.” Hell, “It’s Always Better on Ice” could have been more successful.

Will it discourage sales? Probably not. Will it be the laughing stock of the NHL marketing departments? Definitely.

It’s one thing to admit your faults, but it’s another to promote it with million dollar ads.

I welcome any “support” for this campaign. If you can make an argument for this being a “good” idea, be my guest, but don’t be surprised when you’re shot down faster then Cam Janssen’s scoring ability. Sorry I’m Not Sorry.

UPDATE: Believe it or not, it can get worse. Please see the first ad via Puck Daddy. Plus, “Born & Raised in South Detroit?” Our biggest rivals? Way to go marketing department.

Categories
st. louis

It may not be the South, but it’s definitely the Best College Town

Columbia, Missouri < Best College Towns – Southern Living.

Ah, my beloved alma mater. Columbia, MO truly is one of the greatest places in the world, and definitely one of the greatest places in Missouri.

As a sorority girl, you aim to be a southern belle. Southern Greek life is the holy grail of letters. Being named one of the best college towns by Southern Living gives Columbia that additional boost of confidence, class and charm.

Sure, some people are against the small-town feel or the ten college kids for every inch of land, but personally, I couldn’t find a better place to spend the best three & a half years of my life (don’t judge – I’m an overachiever.)

From the quaint yet busy downtown streets to the beautiful campus of the University of Missouri, Columbia brings more to small-town living. Whether it’s the community support on football Saturdays, the farmers market every Wednesday, or the original homecoming celebration, there will never be a city to make me smile at the mere mention of it like Columbia.

You can leave Mizzou, but Mizzou will never leave you.

Sentimental? Sure. Proud? Definitely. Will the South rise again? HA, Missouri was considered the north anyway.  Sorry I’m Not Sorry

Categories
Getting Personal

I’m Back

It’s time to start anew & move Sorry I’m Not Sorry to it’s new location – WordPress.

I need a boost of journalistic energy, and a “new” blog is just how I plan to create that energy [even though energy can not be created or destroyed – wow, can’t believe I actually learned something in grade school science!]

While the topics may change, the entertainment value will not cease to exist. Be prepared for posts on life on the 9 to 5, (puppy) love, my beloved blues, and the latest and greatest advertising trends [which is NOT copying the old spice ads – sorry DQ, Velveeta, etc.]

As stated on the original, there is no need to apologize for how you feel. The blog will take on my personality – bubbly and blunt. If you don’t like it, kindly make your way to the X circle on your browser. If you do then I’m glad to share.

Feel free to tweet at me [@alglatz] if you want to hear my take on something, want to agree, disagree, send me to the bahama’s – whatever.

I don’t seek out to offend, however, if I do – Sorry I’m Not Sorry.

Categories
Uncategorized

Time for the Situation to Change Pants?

Abercrombie and Fitch Will Pay Situation to Stop Wearing Its Clothes – UsMagazine.com.

Is anyone shocked on this? Really, I enjoy seeing these douche bags and second class sluts make fools out of themselves just as much as the next guy, but can you blame a company for not wanting an association with them?

From the marketing department standpoint, the Jersey Shore cast are not the target market that A&F wants to reach. They need positive role models to show off their six-sizes-too-small shirts and I-can-see-your-cooch shorts.

While the Shore reaches that target age group (can you believe parents are letting their 14-year-olds watch this shit?), it goes against one of A&F’s strongest marketing concepts – to NOT oversaturate the market. Unlike some of their competitors [i.e. PacSun, Hollister], you cannot find an A&F in every mall in America. Forever 21 has a similar strategy.

Will MTV & the Shore cast members agree to this settlement of sorts? I can’t see why not. A&F is not currently paying for product placement, so it’s an automatic pay day for producers. Did A&F create their own buzz concerning this matter? Yes, but only time will tell if the buzz is beneficial or damaging to the company of half naked men.

Don’t care? Sorry I’m Not Sorry