Categories
Getting Personal

I’m Back

It’s time to start anew & move Sorry I’m Not Sorry to it’s new location – WordPress.

I need a boost of journalistic energy, and a “new” blog is just how I plan to create that energy [even though energy can not be created or destroyed – wow, can’t believe I actually learned something in grade school science!]

While the topics may change, the entertainment value will not cease to exist. Be prepared for posts on life on the 9 to 5, (puppy) love, my beloved blues, and the latest and greatest advertising trends [which is NOT copying the old spice ads – sorry DQ, Velveeta, etc.]

As stated on the original, there is no need to apologize for how you feel. The blog will take on my personality – bubbly and blunt. If you don’t like it, kindly make your way to the X circle on your browser. If you do then I’m glad to share.

Feel free to tweet at me [@alglatz] if you want to hear my take on something, want to agree, disagree, send me to the bahama’s – whatever.

I don’t seek out to offend, however, if I do – Sorry I’m Not Sorry.

Categories
Uncategorized

Time for the Situation to Change Pants?

Abercrombie and Fitch Will Pay Situation to Stop Wearing Its Clothes – UsMagazine.com.

Is anyone shocked on this? Really, I enjoy seeing these douche bags and second class sluts make fools out of themselves just as much as the next guy, but can you blame a company for not wanting an association with them?

From the marketing department standpoint, the Jersey Shore cast are not the target market that A&F wants to reach. They need positive role models to show off their six-sizes-too-small shirts and I-can-see-your-cooch shorts.

While the Shore reaches that target age group (can you believe parents are letting their 14-year-olds watch this shit?), it goes against one of A&F’s strongest marketing concepts – to NOT oversaturate the market. Unlike some of their competitors [i.e. PacSun, Hollister], you cannot find an A&F in every mall in America. Forever 21 has a similar strategy.

Will MTV & the Shore cast members agree to this settlement of sorts? I can’t see why not. A&F is not currently paying for product placement, so it’s an automatic pay day for producers. Did A&F create their own buzz concerning this matter? Yes, but only time will tell if the buzz is beneficial or damaging to the company of half naked men.

Don’t care? Sorry I’m Not Sorry