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Uncategorized

Advertising Done Right: Internet Explorer

This ad is everything I could ever hope for after growing up in the 90s. IT HAS POGS. I had SO many pogs.

Unfortunately, I’m still not rushing out to replace Chrome with IE. But, GREAT AD ANYWAY!

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Parks Picks

Top 5: Celebrity Crushes

Every morning I listen to Mason & Remy on 93.7 the Bull on my way to work. Lately, Remy has been following the Amanda Bynes blow up – she’s basically gone nuts – as she was his crush in prior lifetimes. It got me thinking about how the posters in my room have changed from being a young whipper snapper to an awkward preteen to an adult. So let’s take a trip down memory lane…

Early 90s: Brett Hull’s Son, Jude Hull: I was 7 years old when Brett Hull scored his 500th goal on a hat trick against LA on Dec. 22, 1996. I don’t remember if this was the event our great city celebrated, but I remember watching Brett, his then-wife Allison, and little Jude walking out on the ice to accept some kind of recognition. I also remember looking at my dad, saying “Dad, I want to marry him.” My dad looked at me, confused, “Brett Hull? He’s a little old for you honey,” to which I responded, “no, his son. Then Brett Hull can be my second Dad!” What can I say, my love of hockey players came early. I find it ironic doing some google searching to find that Jude is actually just starting his freshman year of college, meaning he was easily 5 years younger than me. Whoops.

Mid 90s: Leonard DiCaprio: Sigh. Oh Leo. This may come as a surprise, but I was a bit of a tomboy back in the day. Before viewing Titanic, I would see Leo’s face come across my Teen Beat magazine and say “yuck, Leo DiCraprio!” Then, I saw Titanic, and it all changed. This pretty face was plastered all over the walls of my spare bedroom (because I couldn’t mess up my nicely decorated bedroom). I still think that bitch could have made some room and saved you…

Early 2000s: Nick Carter: Those blonde locks, those blue eyes, that dreamy voice. Be still my heart. Although I liked *NSYNC’s music a bit better, Nick Carter was the bees knees. My first email address was iluvbsb@swbell.net. Just saying. BONUS: Aaron Carter – the man I got my first manicure for. Saw him at Fox Theatre, only a few rows from the stage. Ah.

Late 2000s: Zac Efron: Here we go again with another hottie who made it from the ashes. I refused to watch High School Musical, for the pure fact that I was in high school, in choir, and thought it was idiotic. However, I watched it before heading off to college, shortly before the release of Hairspray, and well – the rest is history. Zac has that perfect level of boyish cute mixed with man hot, and the boy can sing. Let’s be honest – I’m not giving up this crush anytime soon.

2012: David Freese, Ryan Lochte & Andy Parks: I guess I’ve matured, and so has my taste in men. What isn’t there to love about David Freese? World Series MVP, hometown hottie, and a former Tiger. Ryan Lochte won the hearts of many at this years Olympic Games, and I must say I have a soft spot for my Boston loving, beer drinking, video game playing boyfriend :). (NOTE: I went through probably 15 photos before finding the perfect one for you, Andy!)

So there you have it – my crush list through the years. Who was your biggest crush growing up? 

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Uncategorized

Gen X Radio: Commercial Free Mondays – Case Study

If you live in St. Louis, I’m sure you’ve stumbled upon 100.3 Gen X Radio. Really, it’s next to impossible not to stop. With songs like Nelly’s “Country Grammer,” Sublime’s “Santeria”, AC/DC “You Shook Me All Night Long” and even the occasional *NSYNC, “Tearin’ Up My Heart,” you can’t skip it. To make sure you don’t, Gen X has introduced Commercial Free Monday’s from 9-5pm. Yes, COMMERCIAL FREE.

This new pitch is interesting on a few levels. Clearly, 9-5 is the work hours, so most radio will be streamed during this time. Gen X is part of the iHeartRadio network, which promises no (see: limited) ads, so I’m not seeing a large decline in revenue for the station. Plus, the willingness for the station to disregard midday ads is well received with listeners. Just think, how often do you change a station because of commercials? Get rid of the commercials, and have long-term listeners!

Plus, this “promotion” of sorts just makes Gen X that much cooler. Where else can you listen to “Gansta’s Paradise?” Sure, they borrow DJs – poor Tessa Hall works the 8-10am shift at z107.7, as well as the evening (4-9) for Gen X. And yes, Gen X can be debating – sources cite the birth range from 1965-1976, while the Millennials, like myself, can be more in tune to the music played. But really, it’s just a great station that keeps getting better.

Seriously Gen X, stick with the Coolio and we’ll hit you up on AIM later.

Categories
Getting Personal

For the Love of Boy Bands.

The New Generation of Boy Bands Making It “Facebook Official”: Smitten: Sex, Love & Life: glamour.com.

Thanks to Glamour Magazine for this entertaining post about the new generation of boy bands. For awhile, I was afraid the current generation with going to be stuck with Justin Bieber.

When I grew up, you didn’t just have one “musician” to drool over, you had four or five per group. Not including the fact that we had a choice between five main bands – Backstreet Boys, *NSYNC, 98 Degrees, LFO and O-Town. Let me refresh your memory.

The original boy band, Backstreet Boys, popped on the American scene in 1997. With dreamy members such as Nick Carter, Brian Littrell, Kevin Richardson, Howie Dorough and bad boy AJ McLean, this Orlando based dream group was melting the hearts of girls from 7 to 77. With heart-felt tunes like “As Long As You Love Me” and “I Want It That Way,” as well as crowd pleasing “Everybody,”(talk about an epic video.) they became every girls dream.

Then came the ever-loved *NSYNC. Led by heartthrobs Justin Timberlake, JC Chasez, Lance Bass, Joey Fatone and Chris Kirkpatrick, this copy-cat band burst onto the scene in early 1998 with “I Want You Back.” (Please watch that – I’m pretty sure JT was all of 15 years old.) They gained quick popularity with catchy tunes such as “Bye Bye Bye” and “It’s Gonna Be Me” (that video is SICK!) With record breaking CD numbers and famous relationships (JT & Britney, Lance & Men), *NSYNC quickly surpassed BSB for pop royalty.

Then came the subpar groups of 98 Degrees (Nick & Drew Lachey, Jeff Timmons and Justin Jeffre), LFO – Lyte Funky Ones (Devin Lima, Brad Fischetti and the now deceased Rich Cronin) and the sometimes forgotten O-Town (Ashley Angel, Erik-Michael Estrada, Dan Miller, Trevor Penick and Jacob Underwood). Now while 98 Degrees members gained popularity in later years (Nick Lackey was married to Jessica Simpson, Drew Lachey won the second season of Dancing with the Stars), the biggest impact they made was making “I Do” the wedding song to have. LFO stayed quiet on the pop scene due to some dirty lyrics (seriously, listen to “I Will Show You Mine” and tell me that’s appropriate for pre-teens.), their hit “Summer Girls” is still a frat favorite. O-Town, one of my quiet favorites (I wanted to be Mrs. Ashley Angel), was the creation of ABC’s Making the Band – a Friday night favorite of my friends. I still squeal every time I hear “All Or Nothing.”

Sure, every generation has their thrill of heartthrobs, but I’m partial to the idea of the 90s boy band. New Kids On the Block laid out the red carpet for their following, and I hope the dream dates of my era do the same for the future.