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2018: Goals & Game Plans

Raise your hand if you have no idea where this year went. Between a new time zone and unlimited warm weather, my internal schedule is off. However, I do have a fresh new planner that starts on Monday, so it’s time to set some goals for 2018.

As I mentioned in the past, I’m not a big fan of resolutions. I do, however, have a few things I need to accomplish in the upcoming year.

Simplify

This was on my list for last year, and I do believe I have started to simplify my life a bit, but there is more work to do. Between decluttering, finishing unpacking and getting ahold on what’s important, this will be a priority starting on January 1.

How? For once, I have a clear cut action plan thanks to Emily Ley’s “A Simplified Life.” Starting on Monday, I’ll work through my pantry (which aligns with another goal for the year), followed by my under-stairs storage and closet.

Focus on a Healthy Lifestyle

I hit a breaking point in early November. I was diagnosed with PCOS, bringing to light what I already knew – I have to take care of myself better.

How? Starting January 2, I’m going to begin Whole30. I did a quick Whole13 in November, but it quickly derailed with visitors and holidays approaching. I got a good sense of the program, though, and will be partnering with neighbors and coworkers to get ideas and support. I also downloaded the Couch to 5K app again. I haven’t signed up for an event, but I need a way to enjoy this beautiful weather while my friends and family suffer through snow and ice.

Invest in my Business

Do I have a business? Maybe. I have a blog. I have a portfolio. I have a business page on Facebook. Most importantly, I have a defined skill set that can benefit others.

How? I set a goal for myself to write 15 blog posts in 2018, in addition to signing 4 new clients. It’s a lofty goal, but a little hustle will go a long way. Plus, I already have 10 topic ideas in a note for myself on my iPhone.

Financial Freedom

Fun fact: moving cross-country isn’t cheap. I have my fair share of credit card debt, but I’m committed to clearing it out this year.

How? To start, I signed up with Trim, a bot that negotiates your bills for you. They saved me $360 over the year in a matter of hours! I am also working a second job, where all income is going directly to my bills. From a savings perspective, I’m obsessed with Digit. The app connects directly to my bank account and pulls out small amounts each day for a separate savings account. You can set goals (such as Christmas gifts or your best friends wedding), which makes it SO easy to prepare for the inevitable.

Be sure to follow along on Facebook and Instagram to see these goals in progress, and share your goals for 2018 in the comments below!

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Professional, Knowledgeable, Young – You Can Only Choose 2.

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I can’t be the only person with this problem. As an early college graduate, I had my first job at the ripe age of 21. Sure, age isn’t brought up much in the corporate world (I assume because most people are as bad of a judge of age as myself), however when you look like a high school senior, it doesn’t help. Lucky for me, my first two jobs out of college were at advertising agencies, which are quite a bit more laid back then corporate offices. That also can be damaging to someone who needs to dress “older”.

I’ll never forget my first client meeting – I had been working with the client for about a month, and brought them in to review ideas for upcoming promotions that had previously been OK’d. After printing booklets and preparing all morning, the client walked in and gave the worse stare down I’ve ever had. He immediately disliked our ideas, and made us redo them four times (to the point that it ended up being the original promotion we suggested!) The entire time I worked on his account, regardless of the success we had, he questioned my judgement because I was “just a kid.”

Some things you can’t change – and in 15 years, I’ll be yearning for the days of being “just a kid,” but for now, it’s important to me to rise above the “young” stereotype. I make it a point to shake hands with a strong grip, look people in the eye, and avoid the filler phrases (at work at least, at home, I am stuck on “like.”) I’ve graduated from ill-fitting black pants and J.Crew sweaters to well-fit blazers and lady-like dresses, but I do not own a suit set. I make sure my actions speak louder than words – I get results, regardless of my age. And at the end of the day, I know I have some growing to do, but I won’t let that interfere with my success.

Have you had any #PostGradProblems yourself? 

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Advertising Advice: What I Would Have Done Differently

If someone could tell me where the past year and a half went, that would be great. Yep, I’ve been in the industry for a whole 18 months! I’m definitely no expert, but I’ve learned a lot. When my good friend Chelsea (author of Creative Little Bird!) had a few questions for her internship class, I didn’t realize how eye opening it would really be.

1. What would you say is the most rewarding part of your job?
Nothing. JUST KIDDING! I get a huge kick out of seeing a promotion or post get legs and go. There’s just something satisfying about seeing something you created go from an idea to 50 likes.
2. What would you say is the most challenging part of your job? I think people overlook the challenge of working with the public. Representing your client means you really only see things from their point of view, but that doesn’t mean your audience feels the same way. It’s important to respond to complaints from an optimistic perspective and not out of anger.
3. Describe something that you encounter(ed) after entering into your professional career that you least expected to encounter. Being young, you face a lot of scrutiny entering the workforce. I’ve had clients nearly laugh in my face when they’ve been told I’m taking over their account. What they don’t realize is that even though I’m young, I have been in the social space since it existed.
4. What is your day-to-day like? What’s a day-to-day? No day is ever the same, but that’s what keeps it exciting.
5. Is there anything you wish you would’ve known about the industry or account service when you first started on the job hunt? Experience is everything. Don’t discount the little project you did for your brother’s friend’s mom. Showing that you can own a project from start to finish speaks volumes. Also, networking cannot be overlooked!
6. What is an important asset you think an account service person can contribute other than things that you can learn in school? Being a good listener. You’re in the middle of creatives, interactive people and clients. If you can take what everyone says and put it together in a comprehensive way that everyone can understand, you’ll go far.
7. Any words of wisdom for a newb to the industry? Wear comfy shoes – you never know what you might get into!
What’s the best piece of advice you could give a newb? What questions do you have as a newb?