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St. Louis Blues: Deadline Day & What’s Left To Come

Let me sum up what could easily be the most boring deadline day ever: Rick Nash is still a Blue Jacket, Nashville paid too much for Gaustad, and sports writers across country (especially Canada) just wasted 12 hours of their lives.

The Blues lone deal from Saturday, Ben Bishop to the Senators for a 2nd Round Draft Pick, is fine. Bishop needs to get more NHL experience, and the goaltending situation in Ottawa lends well to that. But what’s important to the fans, the team and the organization is where we’ll be come April 10.

Currently, the Blues sit in the 4th spot of the West; just two points shy of division leader Detroit and four points ahead of 5th place Nashville. With 20 games left, including three bouts with Chicago and one with Detroit, the Blues have their work cut out for them. Key injuries to Alex Steen (concussion), Matt D’Agostini (concussion) and Jamie Langenbrunner (foot), as well as the recent loss of Kris Russell (concussion) continue to haunt the team. But are we OK with the healthy guys? Let’s break it down line by line.

Backes – Oshie – Perron

This trio can do some damage. Between the grit and grind of David Backes (18 G, 25 A) and the skilled paws of David Perron (12 G, 17 A), this isn’t the line goaltenders want to see. Plus, TJ Oshie (15 G, 26 A) has been in the zone this season, following a disappointing (and embarrassing) 2010-2011.

Sobotka – Berglund – McDonald

I’m going to call this the honey badger line. Unfairly maybe, because I have a minor obsession with Vladdy Sobotka (4 G, 14 A) and his agression, but Andy McDonald (3 G, 4 A) is not someone you can catch up to quickly. The biggest concern on this line lies with Patrik Berglund (13 G, 15 A). Not that his numbers are extremely disappointing, but for a guy of his size and skill, I expect more.

Porter – Arnott – Stewart

Another surprise for me this season has been Chris Porter (4 G, 3 A). This kid goes hard game after game, and has definitely earned his spot on the NHL Roster. Veteran Jason Arnott (13 G, 14 A) has been a strong force on and off the ice, while Chris Stewart (13 G, 11 A) still seems to be finding his place in the Blue Note uniform. Get this line to produce consistently and you’ll see a much higher goal differential.

Crombeen – Nichol – Reaves

Everyone has a tough line, but not everyone has a tough line who can move the puck. BJ Crombeen, Scott Nichol and Ryan Reaves have a combined 5 goals, 6 assists, and 180 penalty minutes. Not too shabby for a fourth line with an average TOI of nearly 8 minutes.

Onto the Defense…

Colaiacovo – Pietrangelo

Yes, Carlo Colaiacovo (2 G, 13 A) breaks easier than cheap glass, but Alex Pietrangelo (10 G, 24 A) is such a fabulous forward-minded defenseman that this pair is key.

Jackman – Shattenkirk

Barrett Jackman (1 G, 9 A) has taken Eric Brewer’s place as the season troll. How many times has he been the lone cause of a goal? Too many to count. But Kevin Shattenkirk (7 G, 20 A) is much stronger than his traded counterpart. (Sorry EJ fans.)

Cole – Polak

With Russell hurt, Ian Cole (1 G, 4 A) has stepped in at the point. I like the kid, but he clearly has some growing to do. Roman Polak (0 G, 11 A) however, is a BEAST. No wonder that guy wins the strength contest each year.

The goaltending story is one of honor and respect – the Jaroslav Halak – Brian Elliot team have come together for 12 shut outs and a goals against of .930. This is KEY – especially if the 4 – 5 matchup of St. Louis and Nashville occurs, considering the low-scoring of the past 6 match ups.

No, the Blues did not make moves at the deadline, but if the current, healthy team continues down their current path, the city of St. Louis may have more to watch then Baseball come mid-April and early May.

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What We Learned – Super Bowl Style

The Super Bowl has come and gone with a close win by the Giants, minor middle finger mishap during half time, and enough new commercials to fill a weeks worth of American Idol. While it wasn’t the best year for the #BrandBowl, there were some lessons to be learned.

1. Dogs can sell anything. This seasons top ads had one thing in common – no, not an exceptional strategy – they all used dogs. From Volkswagon’s preview ad “The Bark Side” to the beloved Bud Light rescue dog Weego, this seasons ads created a real dog-eat-dog world. Below are some of my favorite publicized pooches.

Bud Light: WeeGo the Rescue Dog

Sketchers: GO RUN Mr. Quiggly! 

Volkswagon: The Dog Strikes Back

2. Betty White’s Still Got It: OK – this can be up for debate with some, but I still love Betty White, and her appearance in NBC’s “The Voice” spot was priceless.

NBC’s The Voice: Vocal Kombat

3. #Hashtags #Sell: #MakeItPlantinum and #SoLongVampires started off the first quarter. Tying in the Twitter hashtags boosted online traffic for the brands who used it. My favorite? #MarryBacon

Jack In The Box: Marry It

4. You Mess With American, Clint Eastwood Messes With You: Step aside Chuck Norris. Chrysler’s “Imported From Detroit” campaign took another one of America’s icons, Clint Eastwood, to show that halftime doesn’t mean the game is over. America, eff yeah.

Chrysler: It’s Halftime America

5. We Love Beer. This is something we all knew, but Budweiser’s “Eternal Optimism” proved it.

Budweiser: Eternal Optimism

6. At a loss for strategy? Throw in everything you possibly can. Kia included Adriana Lima, Motley Crue and Chuck Liddel. Samsung used The Darkness, Miranda Kerr and a stylus (seriously, a Stylus?) Did it work? Personally, I’ll take my iPhone any day.

Kia: A Dream Car. For Real Life.

Samsung: Galaxy Note

7. Twinkies will Survive 2012. OK – The first thing that was said when this commercial came on was “interesting choice of song” by my boyfriends dad. Little did we know that the song would just ad to the hilarity. It should be noted that I was raised on Ford trucks, but I always appreciate someone having the balls to call out their competitor.

Chevrolet: 2012

You could also talk about the (terrible, lip synced) halftime “performance,” the fact that Coke & Pepsi should just stop producing bad ads, or the unfortunate idea of leaked ads (it wasn’t nearly as fun to watch ads I’ve already seen), but I’d rather just post a few more videos. Which was your favorite?

M&M: Sexy and I Know It: How can you not chuckle at that?

Budweiser: Flash Fans: This was aired in Canada, but gained ridiculous digital recognition.

NBC Sports Network: The Next Ones: Obviously I’m going to like an ad with kids and hockey in it, but overall I’ve loved the NBC Sports campaign. And that child in the Flyers jersey is absolutely precious.