Guest Post: Social Media: A Young Professional’s Secret Weapon

Chelsea Williams is a recent graduate of Webster University’s Advertising program and a large-breed dog lover who appreciates creative hash tag usage, breakfast-for-dinner and a well-organized planner. She’s also a bride-to-be and one of my best friends! 

I wanted to write this post because I keep seeing tweets that look something like this:

@username: Well guys, I need to start applying for internships so it looks like it’s time to make my Twitter private 😦 #NoMoreRetweets

And I’m all like:


As a young professional trying to break through the clutter (no matter what your profession), now is not time to hide on social – It’s time to shine! To quote
 one of my besties and social media professional, @tweeeterin, “So you want
 agencies and companies to know you and hire you, but the first thing you do is 
hide?” Social media is such a powerful resource and like many things (ahem…
internships) you get out of it, what you put in. So use it to your advantage!

If you’re not sure where to start, below are four steps to getting noticed (in a good way) on social:

1. Create Your Personal Brand
This is your chance to showcase who you are, what you excel at and a little
 unique personality – Just because you’re growing up, that doesn’t mean you
 have to be boring. Employers want to hire someone they would enjoy having 
around the office everyday, so it’s good to show your fun side. While setting
 your accounts to private may be a simple solution to potential snooping,
 making them public could place you way ahead of your competition if you use 
them to your advantage. It’s like you’re saying, “Go ahead and look for my
 social media profiles. Check out how awesome I am”. Your Twitter bio is a
great place to start in creating your personal brand. If you had to sell yourself
 in 140 characters, what would you say? Here are a few examples of some of 
my favorite Twitter bios:

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2. Adapt Your Content
One of my favorite things about public social accounts is that it sort-of holds 
me accountable for what I post. Sure, you’ll see me posting about last night’s
 Bachelorette episode and adorable puppy videos but that stuff’s harmless – I’m talking about negativity. People love to endlessly rage with negative rants on Facebook and Twitter and it showcases them as an unpleasant person (and probably not the type of person your coworkers want to work with everyday). Having a public social presence makes me think twice about what I post. Think positive – because you can never take back a post that you regret.

3. Be Easy to Find
No sense in having a public social space if no one can find you, right? Take
 advantage of the opportunities social gives you to share your various media
 platforms. For example, post a link to your LinkedIn profile on Twitter or if you
write a blog, be sure to link to your other social accounts. Add this info to your 
email signatures, too! The more they intersect, the better!

4. Network!

Find people in your field and join the conversation! You can search for other 
professionals on Twitter and join in on discussions that apply to you. For
 example, I like to join the #BareItAll chats because it directly relates to my
field of social media and marketing, where we share insights on industry
 trends and strategies. I’ve connected with several other professionals (who 
I would’ve never met otherwise) this way and still keep in touch. This kind of 
professional activity can put you miles ahead of your competition because 
employers will notice your enthusiasm about your industry and eagerness
 to learn. But don’t forget: While online networking is important, never underestimate the power of good, old-fashioned, in-person networking!

So what do y’all think? Are your social media accounts public or private? Have
 you had any experiences where your public social media account had a hand in
 landing you a job?

I’d love to hear your thoughts! You can find me on Twitter – @chelsrose. Talk to
 you soon!

P.S. Thanks, Ashley, for letting me guest post on Glatz & Glamour! xo

Getting Personal

Giving Thanks

Let me be blunt – I am not a fan of the “post something your thankful for everyday on Facebook” nonsense. I’m happy that you have a great family, friends, boyfriend, dog, etc. I do, too. But the things I’m most thankful for might not fall into your standard buckets.

I’m thankful for the teen moms who existed before the MTV show, like my birth mom, who may have had unprotected sex, but was smart enough to realize she could not handle a child and gave me up for adoption, allowing me to grow up in an amazing family with plenty of opportunity.

I’m thankful for AT&T, although they may not have the greatest cell reception or customer service, because they have given my father a job for the past 35 years, allowing him to support my mother and I.

I’m thankful for hockey. Yes, hockey. Hockey has given me something to be passionate about, it brought me and my boyfriend together (no joke, we met at a hockey tournament), and gives me something to connect with friends and family about.

I’m thankful for the Humane Society, Animal Protection Association and all other pet rescue companies. My rescue pup brings an insane amount of joy to my life, and these folks get to give people that same joy day after day.

I’m thankful for the Great Pumpkin (my Eclipse). Without it, I would be unable to go to the job I love every day, visit friends and family, and have some much needed me time with nothing but the radio.

I’m thankful for Martha Foote Crow. If this lovely lady did not decide to start Alpha Phi at Syracuse in 1872, I would not have had the opportunity to grow, lead, and meet some of the most amazing women on earth.

I’m thankful for communications. Communication is such an integral part of my life – my degree (Strategic Communications), my passion (writing), my relationships – that without it, I would not be the same individual I am today.

And yes, I’m thankful for my supportive family, my loving boyfriend, my fantastic friends, and my darling dachshund. But you already knew that. 

DIY Uncategorized

Case Study – Pinterest

Who else is addicted to Pinterest? This online pin board can be used to plan a wedding, redesign your house, craft or cook nearly anything and so much more. Launched in March of 2010, this community has grown by insane proportions, yet does not feature advertising on their page. How is this possible you might ask? Let me divulge deeper into the world of pinning.

As their mission states, Pinterest works to link people all around the world to a common thread, whether that be a book, a recipe, a wedding bouquet or anything else. In the marketing world, this can be called word of mouth. By pinning something, you are able to share that item with your followers (who can be found via Facebook, Twitter, email and more). Below you can see an example of my boards.

Within these boards contains your “pins,” the images of things that you find interesting. (Get it? pINTEREST?) As you can see below, it shows who I repinned it from (via Anilu Magloire), as well as the original website the image was found on (in this case,

Here is where the WOM begins – clicking on that top right link ( will take you to the page in which you can buy this product. In the case of a recipe or craft, it will take you to the page where you can find the how-to. There are times when it takes you to a “useless” link, i.e. a flickr image or “uploaded by user” type thing, however, this sneaky link sharing brings in viewers (and revenue) to the blogs, web pages and stores that the item was originally “pinned” from. (You can drag a “Pin It” link to your bookmark tab so that you can “pin” anything you find online, outside of Facebook). Those with blogs are able to download a “find me on pinterest” badge for their website.

Advertising has not hit Pinterest just yet due to successful funding and investors, however, their guerrilla marketing has brought them into the social sphere. They have been recognized by Time, Mashable, The Wall Street Journal, and bloggers throughout the online community (learn more about why you should joinfrom Lisa Derus). Don’t believe it’s power? My friend Chelsea Williams posted this craft on her blog, and in turn had 177 new, unique viewers to her page. Accept it or not – Pinterest is here to stay. Use it to your advantage while you can – after all, who doesn’t love to gawk at cute puppies, gorgeous wedding dresses and delicious food?