Categories
Gettin' Crafty

Things I Love: 3M Strips

When I moved into my first post-college apartment, my mom gave me the cutest picture hanging kit – a three compartment container filled with nails, a small hammer, pencil, screwdriver, level and picture wire so I could decorate. Hole after hole went into the apartment, and while that wasn’t what caused our ridiculous move-out fee (that would be our badger dog, Yadi), it seemed like there had to be a better way.

Enter Command 3M Strips.

Categories
DIY

Parks Picks: 3M Strips

When I moved into my first post-college apartment, my mom gave me the cutest picture hanging kit – a three compartment container filled with nails, a small hammer, pencil, screwdriver, level and picture wire so I could decorate. Hole after hole went into the apartment, and while that wasn’t what caused our ridiculous move-out fee (that would be our badger dog, Yadi), it seemed like there had to be a better way.

Enter Command 3M Strips.

Categories
Getting Personal

Journalism: My First True Love

The glory days of journalism, when all you needed was a pad of paper and a typewriter.

I stumbled upon this killer Pinterest board this morning thanks to my former teacher & mentor Mr. Mitch Eden. Scrolling through pages of layout designs and visuals made me remember what really fueled my passion five years ago when I was accepted into the Mizzou School of Journalism – the desire to make a difference.

As an 8th grade student at Oakville Middle School, I already knew what I wanted to do for the rest of my life – I was going to be a journalist. Whether I was writing for the back page of Sports Illustrated or designing layouts for Cosmopolitan, I wanted to be first in line with my notebook and recorder. I soared through writing papers and joined the school newspaper team as soon as I could. Playing around after school finding funny things to print seemed so juvinille, but I loved it.

I entered high school on cloud nine, hearing only the best about the Prowl newspaper. After waiting the necessary year, I signed up immediately for Journalism 1 and became entranced with Rick Reilly articles and principles of reporting. I knew I found my niche. That December issue of the Prowl was my first published work – an article about the 2005 NHL Lockout and how it affected fans and local players. It’s still one of my favorite articles.

The following year I took on the role of sports editor. Lucky for me, I went to a school with a pretty killer hockey team, so I was able to pitch stories and assign writers for our State Champion Tigers and more. I wrote the first Prowl article about Facebook, the quiet, college social network that was expanding into high schools. OK – I failed at predicting the future, but I learned the tricks and tips it took to become a real writer.

Towards the end of my junior year, I was pumped to start the following year of the Prowl. My best friend Jackie was Editor In Chief, and I was layout editor. It was going to be the best year yet, until Eden dropped a bomb – “I’m taking a position with Kirkwood.” I’m not sure what emotion took over more in room 234 – shock, disbelief or silent. The man who helped fuel my passion was leaving during the most crucial year of my career (or so I thought). Still, there is no one I respect more.

Senior year began and the Prowl was published as planned. I was unable to be in the Journalism class due to scheduling conflicts, yet I was in room 234 a whopping  14 + hours a week developing layouts, articles and even Yearbook pages. It was this time that I began writing columns – the prequel to Sorry I’m Not Sorry and Glatz & Glamour if you will.

I applied to the one and only University of Missouri without a doubt in my mind, and was admitted to the Journalism school immediately. I took a turn along the way, studying Strategic Communication, however I still learned plenty in my Principles of Journalism class and reporting. I even took a dream position with Inside Hockey covering my St. Louis Blues.

As I sit at my desk, writing up a document on the network I never thought would make it back in 2006, I hope that my passion hasn’t completely died. After all, you’re never too old to dream, right? Who knows, maybe you’ll see my shining face gracing the back page of Sports Illustrated someday.

Categories
DIY Uncategorized

Case Study – Pinterest

Who else is addicted to Pinterest? This online pin board can be used to plan a wedding, redesign your house, craft or cook nearly anything and so much more. Launched in March of 2010, this community has grown by insane proportions, yet does not feature advertising on their page. How is this possible you might ask? Let me divulge deeper into the world of pinning.

As their mission states, Pinterest works to link people all around the world to a common thread, whether that be a book, a recipe, a wedding bouquet or anything else. In the marketing world, this can be called word of mouth. By pinning something, you are able to share that item with your followers (who can be found via Facebook, Twitter, email and more). Below you can see an example of my boards.


Within these boards contains your “pins,” the images of things that you find interesting. (Get it? pINTEREST?) As you can see below, it shows who I repinned it from (via Anilu Magloire), as well as the original website the image was found on (in this case, esty.com).

Here is where the WOM begins – clicking on that top right link (etsy.com) will take you to the page in which you can buy this product. In the case of a recipe or craft, it will take you to the page where you can find the how-to. There are times when it takes you to a “useless” link, i.e. a flickr image or “uploaded by user” type thing, however, this sneaky link sharing brings in viewers (and revenue) to the blogs, web pages and stores that the item was originally “pinned” from. (You can drag a “Pin It” link to your bookmark tab so that you can “pin” anything you find online, outside of Facebook). Those with blogs are able to download a “find me on pinterest” badge for their website.

Advertising has not hit Pinterest just yet due to successful funding and investors, however, their guerrilla marketing has brought them into the social sphere. They have been recognized by Time, Mashable, The Wall Street Journal, and bloggers throughout the online community (learn more about why you should joinfrom Lisa Derus). Don’t believe it’s power? My friend Chelsea Williams posted this craft on her blog, and in turn had 177 new, unique viewers to her page. Accept it or not – Pinterest is here to stay. Use it to your advantage while you can – after all, who doesn’t love to gawk at cute puppies, gorgeous wedding dresses and delicious food?