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The Best Day of My Life

Two years ago, I took a rainy (see: pouring) Saturday morning drive to get a pedicure. After driving through standing water with my wipers on high, I realized I left my gift certificate on my fridge at home. Frustrated, I made the trek back home and climbed back into bed.

When we finally got up, the rain had stopped to reveal a beautiful (and hot) sun. Andy asked me, “Would you like to look at puppies today?” I had started a new job the previous Monday, so why not.

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Advertising Done Right & Wrong: Volkswagen

OK – this years VW Super Bowl spot is awful. Sorry, but compared with 2011’s The Force and 2012’s The Dog Strikes Back, Get Happy doesn’t cut it.

THIS, however, is great.

BONUS: Proof that Patrick Kane & Jonathan Towes should stick to hockey.

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Uncategorized

What We Learned – Super Bowl Style

The Super Bowl has come and gone with a close win by the Giants, minor middle finger mishap during half time, and enough new commercials to fill a weeks worth of American Idol. While it wasn’t the best year for the #BrandBowl, there were some lessons to be learned.

1. Dogs can sell anything. This seasons top ads had one thing in common – no, not an exceptional strategy – they all used dogs. From Volkswagon’s preview ad “The Bark Side” to the beloved Bud Light rescue dog Weego, this seasons ads created a real dog-eat-dog world. Below are some of my favorite publicized pooches.

Bud Light: WeeGo the Rescue Dog

Sketchers: GO RUN Mr. Quiggly! 

Volkswagon: The Dog Strikes Back

2. Betty White’s Still Got It: OK – this can be up for debate with some, but I still love Betty White, and her appearance in NBC’s “The Voice” spot was priceless.

NBC’s The Voice: Vocal Kombat

3. #Hashtags #Sell: #MakeItPlantinum and #SoLongVampires started off the first quarter. Tying in the Twitter hashtags boosted online traffic for the brands who used it. My favorite? #MarryBacon

Jack In The Box: Marry It

4. You Mess With American, Clint Eastwood Messes With You: Step aside Chuck Norris. Chrysler’s “Imported From Detroit” campaign took another one of America’s icons, Clint Eastwood, to show that halftime doesn’t mean the game is over. America, eff yeah.

Chrysler: It’s Halftime America

5. We Love Beer. This is something we all knew, but Budweiser’s “Eternal Optimism” proved it.

Budweiser: Eternal Optimism

6. At a loss for strategy? Throw in everything you possibly can. Kia included Adriana Lima, Motley Crue and Chuck Liddel. Samsung used The Darkness, Miranda Kerr and a stylus (seriously, a Stylus?) Did it work? Personally, I’ll take my iPhone any day.

Kia: A Dream Car. For Real Life.

Samsung: Galaxy Note

7. Twinkies will Survive 2012. OK – The first thing that was said when this commercial came on was “interesting choice of song” by my boyfriends dad. Little did we know that the song would just ad to the hilarity. It should be noted that I was raised on Ford trucks, but I always appreciate someone having the balls to call out their competitor.

Chevrolet: 2012

You could also talk about the (terrible, lip synced) halftime “performance,” the fact that Coke & Pepsi should just stop producing bad ads, or the unfortunate idea of leaked ads (it wasn’t nearly as fun to watch ads I’ve already seen), but I’d rather just post a few more videos. Which was your favorite?

M&M: Sexy and I Know It: How can you not chuckle at that?

Budweiser: Flash Fans: This was aired in Canada, but gained ridiculous digital recognition.

NBC Sports Network: The Next Ones: Obviously I’m going to like an ad with kids and hockey in it, but overall I’ve loved the NBC Sports campaign. And that child in the Flyers jersey is absolutely precious.

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Parks Barks Parks Picks

Top 5: Reasons To Get a Dog

I feel like this post goes without saying – getting a puppy was the best thing I’ve ever done. (Sure, it’s only been 22 years of stuff, but still). Yadi is my little baby fluff ball, and unlike that adorable Windows 7 “Why We Need A Dog” commercial, I’m going to get to the heart and soul of why it’s worth the trouble, because trust me, he’s gets in a LOT of trouble (I’m still mourning my brand new sperry’s).

1. They Support Your Team: Unlike the unfortunate fellow below who’s parents turn on him, your four-legged friend will always support your team. They’ll bark at the refs for a bad call, proudly wear your team’s colors (after a little bit of nipping), and always comfort you when they lose. And yes, I just wanted to throw the video in because it’s adorable.

2. They help clean: And by clean, I mean destroy any crumb that hits your floor, couch, bed, shirt, pants, table…

3. They always offer to drive: Talk about a built in DD! You may just have to help with that whole pedal thing. Oh, and steering. And you may want to be sure to check the break. Paws tend to slip.

4. They volunteer to take those annoying calls you get: After all, wet noses were made for the “end” button.

5. They provide you with unconditional love: Regardless of what else is going on in your life, the second you walk into theirs, it’s over. You have work, friends, laundry, cooking, cleaning and more, but all they have is you. Cherish that, because no one else will tinkle out of excitement when you walk into a room.

Editors Note: No dogs were harmed in the writing of this blog.