Chelsea Williams is a recent graduate of Webster University’s Advertising program and a large-breed dog lover who appreciates creative hash tag usage, breakfast-for-dinner and a well-organized planner. She’s also a bride-to-be and one of my best friends!
I wanted to write this post because I keep seeing tweets that look something like this:
@username: Well guys, I need to start applying for internships so it looks like it’s time to make my Twitter private 😦 #NoMoreRetweets
And I’m all like:
As a young professional trying to break through the clutter (no matter what your profession), now is not time to hide on social – It’s time to shine! To quote one of my besties and social media professional, @tweeeterin, “So you want agencies and companies to know you and hire you, but the first thing you do is hide?” Social media is such a powerful resource and like many things (ahem… internships) you get out of it, what you put in. So use it to your advantage!
If you’re not sure where to start, below are four steps to getting noticed (in a good way) on social:
1. Create Your Personal Brand
This is your chance to showcase who you are, what you excel at and a little unique personality – Just because you’re growing up, that doesn’t mean you have to be boring. Employers want to hire someone they would enjoy having around the office everyday, so it’s good to show your fun side. While setting your accounts to private may be a simple solution to potential snooping, making them public could place you way ahead of your competition if you use them to your advantage. It’s like you’re saying, “Go ahead and look for my social media profiles. Check out how awesome I am”. Your Twitter bio is a great place to start in creating your personal brand. If you had to sell yourself in 140 characters, what would you say? Here are a few examples of some of my favorite Twitter bios:
2. Adapt Your Content
One of my favorite things about public social accounts is that it sort-of holds me accountable for what I post. Sure, you’ll see me posting about last night’s Bachelorette episode and adorable puppy videos but that stuff’s harmless – I’m talking about negativity. People love to endlessly rage with negative rants on Facebook and Twitter and it showcases them as an unpleasant person (and probably not the type of person your coworkers want to work with everyday). Having a public social presence makes me think twice about what I post. Think positive – because you can never take back a post that you regret.
3. Be Easy to Find
No sense in having a public social space if no one can find you, right? Take advantage of the opportunities social gives you to share your various media platforms. For example, post a link to your LinkedIn profile on Twitter or if you write a blog, be sure to link to your other social accounts. Add this info to your email signatures, too! The more they intersect, the better!
Find people in your field and join the conversation! You can search for other professionals on Twitter and join in on discussions that apply to you. For example, I like to join the #BareItAll chats because it directly relates to my field of social media and marketing, where we share insights on industry trends and strategies. I’ve connected with several other professionals (who I would’ve never met otherwise) this way and still keep in touch. This kind of professional activity can put you miles ahead of your competition because employers will notice your enthusiasm about your industry and eagerness to learn. But don’t forget: While online networking is important, never underestimate the power of good, old-fashioned, in-person networking!
So what do y’all think? Are your social media accounts public or private? Have you had any experiences where your public social media account had a hand in landing you a job?
I’d love to hear your thoughts! You can find me on Twitter – @chelsrose. Talk to you soon!
P.S. Thanks, Ashley, for letting me guest post on Glatz & Glamour! xo