Categories
Uncategorized

Guest Post: Social Media: A Young Professional’s Secret Weapon

Chelsea Williams is a recent graduate of Webster University’s Advertising program and a large-breed dog lover who appreciates creative hash tag usage, breakfast-for-dinner and a well-organized planner. She’s also a bride-to-be and one of my best friends! 

I wanted to write this post because I keep seeing tweets that look something like this:

@username: Well guys, I need to start applying for internships so it looks like it’s time to make my Twitter private 😦 #NoMoreRetweets

And I’m all like:

tumblr_inline_mhb9b0PzUy1qz4rgp

As a young professional trying to break through the clutter (no matter what your profession), now is not time to hide on social – It’s time to shine! To quote
 one of my besties and social media professional, @tweeeterin, “So you want
 agencies and companies to know you and hire you, but the first thing you do is 
hide?” Social media is such a powerful resource and like many things (ahem…
internships) you get out of it, what you put in. So use it to your advantage!

If you’re not sure where to start, below are four steps to getting noticed (in a good way) on social:

1. Create Your Personal Brand
This is your chance to showcase who you are, what you excel at and a little
 unique personality – Just because you’re growing up, that doesn’t mean you
 have to be boring. Employers want to hire someone they would enjoy having 
around the office everyday, so it’s good to show your fun side. While setting
 your accounts to private may be a simple solution to potential snooping,
 making them public could place you way ahead of your competition if you use 
them to your advantage. It’s like you’re saying, “Go ahead and look for my
 social media profiles. Check out how awesome I am”. Your Twitter bio is a
great place to start in creating your personal brand. If you had to sell yourself
 in 140 characters, what would you say? Here are a few examples of some of 
my favorite Twitter bios:
@joshkocurek

Screen shot 2013-03-20 at 3.14.18 PM
@michaeltomko

Screen shot 2013-03-20 at 3.16.25 PM

2. Adapt Your Content
One of my favorite things about public social accounts is that it sort-of holds 
me accountable for what I post. Sure, you’ll see me posting about last night’s
 Bachelorette episode and adorable puppy videos but that stuff’s harmless – I’m talking about negativity. People love to endlessly rage with negative rants on Facebook and Twitter and it showcases them as an unpleasant person (and probably not the type of person your coworkers want to work with everyday). Having a public social presence makes me think twice about what I post. Think positive – because you can never take back a post that you regret.

3. Be Easy to Find
No sense in having a public social space if no one can find you, right? Take
 advantage of the opportunities social gives you to share your various media
 platforms. For example, post a link to your LinkedIn profile on Twitter or if you
write a blog, be sure to link to your other social accounts. Add this info to your 
email signatures, too! The more they intersect, the better!

4. Network!

Find people in your field and join the conversation! You can search for other 
professionals on Twitter and join in on discussions that apply to you. For
 example, I like to join the #BareItAll chats because it directly relates to my
field of social media and marketing, where we share insights on industry
 trends and strategies. I’ve connected with several other professionals (who 
I would’ve never met otherwise) this way and still keep in touch. This kind of 
professional activity can put you miles ahead of your competition because 
employers will notice your enthusiasm about your industry and eagerness
 to learn. But don’t forget: While online networking is important, never underestimate the power of good, old-fashioned, in-person networking!

So what do y’all think? Are your social media accounts public or private? Have
 you had any experiences where your public social media account had a hand in
 landing you a job?

I’d love to hear your thoughts! You can find me on Twitter – @chelsrose. Talk to
 you soon!

P.S. Thanks, Ashley, for letting me guest post on Glatz & Glamour! xo

Categories
Life, Love and Puppy Licks Top 5

Top 5: Let’s Try This Again

OK – it’s been nearly 20 days since I’ve blogged.

WHAT. THE. HELL.

SO – after nearly crying over Gabby’s engagement story and realizing just how great her blog really is (not like I didn’t know!), I’m going to TRY and get back into the twice-weekly habit. I can’t promise anything, but I’ll try.

Without further ado, let’s do the top 5 things I haven’t blogged about in the last 20 days!

(1) Big Brother 14: Is anyone else obsessed with this show? Andy made me watch it two summers ago when we started dating, so I saw the formation of Brenchel, and it’s just been growing on me! Plus, this season has Brittney again, and I just feel like the two of us would be great friends. It’s hard to find crude, sarcastic, peppy girls to hang out with!

(2) The Color Run: is 9 days away. NINE. And SHOCKER – I’m totally not trained. Hopefully everyone else got use out of my schedule! However, my new office (!) has a gym, so I’m just going to bust ass during the week here, and run at OHS on the weekends. I’m gonna try, that’s for sure! Is it bad that i’m already looking into doing the Glow Run 5K in October?

(3) New Job! Monday was my first day at Marcone Supply, an appliance part supply company located in City Place (Olive & 270). Seriously, the campus is beautiful, and I have my own office cube! It’s huge! My official title is Communications Manager, and i’ll be running all communication through our member website, social media, and more.

my gorgeous view at lunch 🙂
Lilly, Blues & Tigers. Yep.

(4) The Lockout: Yes, casual hockey fans, this season poses another lockout threat. Gary Bettman has stated that if an agreement is not reached by Sept. 15, he will cancel the season. After the effect of the 04-05 no-season, this could not go worse for the sport. The NHL is towards the end of their rebuilding stage, even gaining fans in sunny California after the Los Angeles Kings took the cup home. Taking a season off after televising every playoff game will just send all of those casual fans back to their NFL and NBA caves.

(5) Hot Wheels: Andy & I were able to visit with my Aunt & Uncle last weekend at their home in southern Illinois. Little did Andy know, he was heading into an adult playroom. My Uncle Roger has collected hot wheels and model cars since he was a child, and his collection of model cars is currently around 700. Mind you, his office is also the coolest thing EVER. Needless to say, this inspired the boyfriend to start collecting this favored childhood toy. We’ve got 49 race-able (see below) and about 25 in the package ready to be saved. And you know what? I LOVE IT. I was raised to be a motor head, and vividly remember a birthday party in which my older cousins Joe & Drew (Joey & Andy at that point) convinced me that the big box with my name on it was a hot wheels track. You can imagine my disappointment when it was a My-Size Barbie.

So there it is – everything you might have missed! Don’t judge me for my random tagging.

Categories
Parks Picks

Parks Picks: Let’s Try This Again

OK – it’s been nearly 20 days since I’ve blogged.

WHAT. THE. HELL.

SO – after nearly crying over Gabby’s engagement story and realizing just how great her blog really is (not like I didn’t know!), I’m going to TRY and get back into the twice-weekly habit. I can’t promise anything, but I’ll try.

Without further ado, let’s do the top 5 things I haven’t blogged about in the last 20 days!

(1) Big Brother 14: Is anyone else obsessed with this show? Andy made me watch it two summers ago when we started dating, so I saw the formation of Brenchel, and it’s just been growing on me! Plus, this season has Brittney again, and I just feel like the two of us would be great friends. It’s hard to find crude, sarcastic, peppy girls to hang out with!

(2) The Color Run: is 9 days away. NINE. And SHOCKER – I’m totally not trained. Hopefully everyone else got use out of my schedule! However, my new office (!) has a gym, so I’m just going to bust ass during the week here, and run at OHS on the weekends. I’m gonna try, that’s for sure! Is it bad that i’m already looking into doing the Glow Run 5K in October?

(3) New Job! Monday was my first day at Marcone Supply, an appliance part supply company located in City Place (Olive & 270). Seriously, the campus is beautiful, and I have my own office cube! It’s huge! My official title is Communications Manager, and i’ll be running all communication through our member website, social media, and more.

my gorgeous view at lunch 🙂
Lilly, Blues & Tigers. Yep.

(4) The Lockout: Yes, casual hockey fans, this season poses another lockout threat. Gary Bettman has stated that if an agreement is not reached by Sept. 15, he will cancel the season. After the effect of the 04-05 no-season, this could not go worse for the sport. The NHL is towards the end of their rebuilding stage, even gaining fans in sunny California after the Los Angeles Kings took the cup home. Taking a season off after televising every playoff game will just send all of those casual fans back to their NFL and NBA caves.

(5) Hot Wheels: Andy & I were able to visit with my Aunt & Uncle last weekend at their home in southern Illinois. Little did Andy know, he was heading into an adult playroom. My Uncle Roger has collected hot wheels and model cars since he was a child, and his collection of model cars is currently around 700. Mind you, his office is also the coolest thing EVER. Needless to say, this inspired the boyfriend to start collecting this favored childhood toy. We’ve got 49 race-able (see below) and about 25 in the package ready to be saved. And you know what? I LOVE IT. I was raised to be a motor head, and vividly remember a birthday party in which my older cousins Joe & Drew (Joey & Andy at that point) convinced me that the big box with my name on it was a hot wheels track. You can imagine my disappointment when it was a My-Size Barbie.

So there it is – everything you might have missed! Don’t judge me for my random tagging.

Categories
Uncategorized

Advertising Advice: What I Would Have Done Differently

If someone could tell me where the past year and a half went, that would be great. Yep, I’ve been in the industry for a whole 18 months! I’m definitely no expert, but I’ve learned a lot. When my good friend Chelsea (author of Creative Little Bird!) had a few questions for her internship class, I didn’t realize how eye opening it would really be.

1. What would you say is the most rewarding part of your job?
Nothing. JUST KIDDING! I get a huge kick out of seeing a promotion or post get legs and go. There’s just something satisfying about seeing something you created go from an idea to 50 likes.
2. What would you say is the most challenging part of your job? I think people overlook the challenge of working with the public. Representing your client means you really only see things from their point of view, but that doesn’t mean your audience feels the same way. It’s important to respond to complaints from an optimistic perspective and not out of anger.
3. Describe something that you encounter(ed) after entering into your professional career that you least expected to encounter. Being young, you face a lot of scrutiny entering the workforce. I’ve had clients nearly laugh in my face when they’ve been told I’m taking over their account. What they don’t realize is that even though I’m young, I have been in the social space since it existed.
4. What is your day-to-day like? What’s a day-to-day? No day is ever the same, but that’s what keeps it exciting.
5. Is there anything you wish you would’ve known about the industry or account service when you first started on the job hunt? Experience is everything. Don’t discount the little project you did for your brother’s friend’s mom. Showing that you can own a project from start to finish speaks volumes. Also, networking cannot be overlooked!
6. What is an important asset you think an account service person can contribute other than things that you can learn in school? Being a good listener. You’re in the middle of creatives, interactive people and clients. If you can take what everyone says and put it together in a comprehensive way that everyone can understand, you’ll go far.
7. Any words of wisdom for a newb to the industry? Wear comfy shoes – you never know what you might get into!
What’s the best piece of advice you could give a newb? What questions do you have as a newb?