While I’m all for the Grown Up Christmas List, as a community manager, I have a list of my own. Santa – hear me out before you head to Facebook headquarters.
I’ve been reasonably quiet concerning the impending NHL lockout, but I can’t hold my silence anymore.
I call bullshit.
Bullshit to Gary Bettman and Donald Fehr for not spending June 12 – Sept. 16 working on a new contract. Bullshit on players and owners for not believing that $3.2 billion dollars split wasn’t enough for either side. Bullshit on Gary Bettman, who makes more then Marian Hossa, Henrik Zetterberg, Rick Nash and Sidney Crosby. Actually, only 15 players out of the nearly 1000 under the NHLPA make more than Bettman, at $7.98 million in 2011-2012. Bullshit to the thousands of fans who spend their hard working money on season tickets, suites and nosebleed seats to bring their dad, son, daughter or friend with the hopes of seeing something amazing. Bullshit to the bars, restaurants, parking garages and scalpers trying to get by. Bullshit to the ticket reps, mascots and concessions workers with resumes on Craigslist. Bullshit to every former player, executive, owner and coach who has their name forever engraved on Lord Stanley.
And mostly bullshit to me, for still believing in a league that has done so little to keep me in mind.
If you live under a rock (or just aren’t in the social media industry), Facebook announced yesterday that they would be introducing timeline for business pages. This changes how pages will interact with the consumer, as well as how it looks to the consumer. After doing some research, these are the biggest changes I see.
1. Branding: No longer will we have just a small profile picture to show off who we are. The profile picture has shrank, giving plenty of room for the new, 851×315 cover photo. Interestingly enough, the guidelines for cover photos somewhat anti-marketing, including no price or purchase information, any about information (web address, email, etc – all should be in your “about” section), references to sharing or like us and calls to action.
2. Messaging: Good God, it’s about time Facebook allowed individuals to private message pages. This will be a big benefit with in-store issues for retailers, requesting information and more.
3. Highlighted Posts: The set up of the new Timeline pages revolves around the posts. We’ve changed to a two-column layout, with friend activity on the right. Here, we can highlight a story so it appears at the top of the page for up to a week. This will be great when a brand has an event or new product it wants to showcase.
4. Starred Posts: In addition to highlighting a story, we’re now able star an image so it stretches out between the two columns. This is great to focus on a specific event, product, or idea. You cannot, however, star and highlight the same post.
5. Fangates are Gone: No longer do you NEED to like a page before seeing their content. I’m sure they’ll still be a way to block this, but for now, the fangate option will be removed and replaced with tabs along the top of the page, under the cover photo and about information. Four apps will be shown (including photos), and a drop down menu is available for up to 12 more.
Who’s rushing to switch their brand over to the timeline? Who still hasn’t activated timeline on their own profile? Let me know what you think!
The Super Bowl has come and gone with a close win by the Giants, minor middle finger mishap during half time, and enough new commercials to fill a weeks worth of American Idol. While it wasn’t the best year for the #BrandBowl, there were some lessons to be learned.
1. Dogs can sell anything. This seasons top ads had one thing in common – no, not an exceptional strategy – they all used dogs. From Volkswagon’s preview ad “The Bark Side” to the beloved Bud Light rescue dog Weego, this seasons ads created a real dog-eat-dog world. Below are some of my favorite publicized pooches.
Bud Light: WeeGo the Rescue Dog
Sketchers: GO RUN Mr. Quiggly!
Volkswagon: The Dog Strikes Back
2. Betty White’s Still Got It: OK – this can be up for debate with some, but I still love Betty White, and her appearance in NBC’s “The Voice” spot was priceless.
NBC’s The Voice: Vocal Kombat
3. #Hashtags #Sell: #MakeItPlantinum and #SoLongVampires started off the first quarter. Tying in the Twitter hashtags boosted online traffic for the brands who used it. My favorite? #MarryBacon
Jack In The Box: Marry It
4. You Mess With American, Clint Eastwood Messes With You: Step aside Chuck Norris. Chrysler’s “Imported From Detroit” campaign took another one of America’s icons, Clint Eastwood, to show that halftime doesn’t mean the game is over. America, eff yeah.
Chrysler: It’s Halftime America
5. We Love Beer. This is something we all knew, but Budweiser’s “Eternal Optimism” proved it.
Budweiser: Eternal Optimism
6. At a loss for strategy? Throw in everything you possibly can. Kia included Adriana Lima, Motley Crue and Chuck Liddel. Samsung used The Darkness, Miranda Kerr and a stylus (seriously, a Stylus?) Did it work? Personally, I’ll take my iPhone any day.
Kia: A Dream Car. For Real Life.
Samsung: Galaxy Note
7. Twinkies will Survive 2012. OK – The first thing that was said when this commercial came on was “interesting choice of song” by my boyfriends dad. Little did we know that the song would just ad to the hilarity. It should be noted that I was raised on Ford trucks, but I always appreciate someone having the balls to call out their competitor.
You could also talk about the (terrible, lip synced) halftime “performance,” the fact that Coke & Pepsi should just stop producing bad ads, or the unfortunate idea of leaked ads (it wasn’t nearly as fun to watch ads I’ve already seen), but I’d rather just post a few more videos. Which was your favorite?
M&M: Sexy and I Know It: How can you not chuckle at that?
Budweiser: Flash Fans: This was aired in Canada, but gained ridiculous digital recognition.
NBC Sports Network: The Next Ones: Obviously I’m going to like an ad with kids and hockey in it, but overall I’ve loved the NBC Sports campaign. And that child in the Flyers jersey is absolutely precious.
In advertising, bringing a brand to top of mind awareness is key. If your ad gets the following response, you should feel pretty damn good about your marketing skills.
1. People recognize it without actually seeing it: We’re all guilty of it. A commercial comes on and you go grab a soda, finish doing your make up, whatever. But, just because your full attention isn’t on the screen doesn’t mean you don’t know who’s invading your brain. Whether it’s the sound of Flo’s annoying voice, the whisper of “zoom, zoom,” or a familiar tune (did anyone else want “written in the stars” to be permanently removed from airwaves during the post-season?), you’re able to call out the brand immediately.
2. Pop Culture References: Aaron Rodger’s 13-0 Packers are making headlines, but his Discount Double Check move is making appearances (and references) are making SportsCenter broadcasts.
3. Flattery: see, copying. The Old Spice man has won the hearts of many, and won the (dis)honor of being used by other products, Velveeta Home Style meals as well as Dairy Queen have taken the “manly man” and “things you could only dream of” concept.
4. Halloween Costumes: Flo has quite the following. Progressive even sells Halloween kits to #DressLikeFlo. Not to mention, my beloved boyfriend plans on going as Discover’s favorite competitor (and star of a previous blog) Peggy.
5. Sell Outs. Not you silly – your product! If your ad is doing its job, your product will sell to the right people at the opportune time.