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Top 5: Ways To Know Your Ad Kicked Ass

In advertising, bringing a brand to top of mind awareness is key. If your ad gets the following response, you should feel pretty damn good about your marketing skills.

1. People recognize it without actually seeing it: We’re all guilty of it. A commercial comes on and you go grab a soda, finish doing your make up, whatever. But, just because your full attention isn’t on the screen doesn’t mean you don’t know who’s invading your brain. Whether it’s the sound of Flo’s annoying voice, the whisper of “zoom, zoom,” or a familiar tune (did anyone else want “written in the stars” to be permanently removed from airwaves during the post-season?), you’re able to call out the brand immediately.

2. Pop Culture References: Aaron Rodger’s 13-0 Packers are making headlines, but his Discount Double Check move is making appearances (and references) are making SportsCenter broadcasts.

3. Flattery: see, copying. The Old Spice man has won the hearts of many, and won the (dis)honor of being used by other products, Velveeta Home Style meals as well as Dairy Queen have taken the “manly man” and “things you could only dream of” concept.

4. Halloween Costumes: Flo has quite the following. Progressive even sells Halloween kits to #DressLikeFlo. Not to mention, my beloved boyfriend plans on going as Discover’s favorite competitor (and star of a previous blog) Peggy.

5. Sell Outs. Not you silly – your product! If your ad is doing its job, your product will sell to the right people at the opportune time.

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sports

#rallysquirrel

If you’re any bit of a Cardinals fan, you have been introduced to the postseason cries of #doitfortorty and #rallysquirrel. Yes, these two loving pets have taken the hearts of Cardinal fans nationwide. Yes, @BuschSquirrel and @TortyCraig have taken over Twitter, collectively having nearly 30,000 followers. Let’s go more in depth with these fan favorites, shall we?

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Meet the Rally Squirrel, @BuschSquirrel. This little guy first appeared in game 3, yet launched into stardom in game 4, where he famously ran across home plate during a pitch from Roy Oswalt to Skip Schumaker (Video). Phillies’ coach Charlie Manuel was just as upset as his pitcher, yet the little guy stayed safe, even hitching a ride with buddy Torty to Philly for game 5 tonight.

Fame has got to this furry-tailed hero. Not only are the requests for interviews backing up, (Listen to him on WIL) but the rally squirrel is the hero of a new KMOX billboard stating “Go NUTS Folks, Go NUTS!” UPDATE: found the image!

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Then we have @TortyCraig, the beloved pet tortoise of fielder Allen Craigis his is popularity began prior to his furry friend, Torty has been providing insight into the Cardinals locker room since the wild card race. From his hilarious tales of Carpenter’s temper, Albert’s love of sprinkle donuts, ‘mang,’ and Berkman riding Clydsdales through the stadium, Torty has become a fan (and player) favorite.

Will these creatures bring the Cardinals luck tonight? Who knows. At least we know the team sprinkle bath was fully equip with donuts.

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