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Social Media Advice for the Graduating Class of 2014

Yesterday I had the pleasure of being a sponsor for UMSL’s Digital Marketing Conference. In case you weren’t aware, the University of Missouri St. Louis has a fantastic Digital Media Marketing program in their School of Professional and Continuing Studies, and host an annual conference discussing the State of Digital Media, job advice, and more. My company, Twist St. Louis, had a booth at the conference, providing me with the opportunity to meet and talk with a ton of fantastic professionals and students.

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Parks Picks

Top 5: Posts I Wish People Would Avoid on Social Media

OK – I may take some heat for this, but as a social media manager, I literally spend 8 hours a day with Facebook and Twitter open on my desktop. I see EVERYTHING. So, I’m going to sum up the top 5 most ridiculous things I see:

1. “Going to X/Hanging with X”: OK – Isn’t that what foursquare is for? It drives me nuts to see a Facebook status say “going to the grocery store” or “hanging with my friend.” It’s the old-fashion (as in 2009) rule, if you don’t have anything interesting to say, don’t say anything at all.

2. Photos of themselves: Seriously, that was cool in 2005. Stop with the Instagram pictures of you posing in a mirror, or in a tanning bed, or in your car. It makes you look conceited and gives people the impression that you’re an attention whore.

3. “OMG this is so #Freaking cool, I’m going to post it from @Hootsuite to Facebook, too!” Learn to differentiate your networks. It kills me when I see this on a personal account, but brands? Good lord.

4. “LIKE if…” That is the quickest way to get me to defriend you or unfollow your brand. Just don’t.

5. Chain Letters: Why can’t these things die already? I still haven’t died from the letter I didn’t send in 7th grade. I found true love after midnight. If you found yourself posting something you forwarded when you were 12, STOP.

What pet-peeves do you have with social media? Comment below!