sports Uncategorized

All In One (Social) Rhythm – The 2014 FIFA World Cup

As seen on Twist’s Blog

The World Cup began yesterday, and you don’t need to be in Brazil to feel the excitement. For the first time in World Cup history, social media networks have transformed into a hub of country support, score updates, and conversations surrounding the largest soccer event in the world.

DIY sports

DIY Baseball Wreath

The sun is shining, the snow is melting – this only means one thing. It’s almost spring baseball season in St. Louis! As any good St. Louis resident knows, spring is meant for baseball. And as every homeowner knows, spring wreaths are necessary decorations. Insert my DIY Baseball Wreath!

sports Uncategorized

Advertising Done Right: Tampa Bay Lightning

OK – hockey spots are not really ADDY winners. Most of the time, they’re short, filled with clips (or piano players) with little info. However a few teams are trying to break the mold, and I commend them.

Tampa Bay Lightning – Sully Hat Trick Pack

Recognize that voice? Yes, It’s Anthony Sullivan from OxiClean. With a voice like that, it’s obvious he’s not a Tampa resident, however he’s known well-enough to make you do a double take.

OK – this is actually their opening video, but while I’m on the subject…

Chicago Blackhawks – Stand For You


(Sorry, the NHL makes it impossible to embed their videos)

I love the city tie in. Even if it’s a city that just became hockey fans in the past three years.

BONUS: St. Louis Cardinals – Some Nights You Win the World Series

A better use of Fun’s “Some Nights” (at least to me).  Plus, it still gives me chills.


St. Louis Blues Opening Video

Every opening night, I make sure to be in my seat early enough to see the pre-game video for the first time. Saturday was one of those nights, premiering a video that is sure to give Blues fans chills. It brings together past and present, with a glimmer of hope for the future.

And after seeing a powerful special teams unit, offensive explosion from Vladimir Tarasenko and a solid (yet simple) effort between the pipes, that glimmer of hope could become more.

sports Uncategorized

This is How You Do Advertising: Long Live the Note

Thank you Lord, the Blues finally learned how to use advertising as an effective tool.

It beats “Don’t Stop Believing,” that’s for sure.